Happy Ever After – A sneaky peek…

With Happy Ever After ready to go back to my editor I thought I’d give you a sneak peek at the story and its setting.

The blurb…

Kate and Neil Spence met at Circular Quay after the Hiroshima Day march in August 1985. Kate was marching, Neil was not. It was love almost at first sight.

And they all lived happily ever after…or did they?

Over thirty years have passed, their children have grown and Kate and Neil have gone from being happily married to being happily separated. That is until Neil asks for a divorce – and another wedding brings up feelings that both had thought were long gone.

What’s it about?

Happy Ever After is a love story, but more than that it’s a story about love. It’s a story about how love changes, grows and is challenged over the years. It’s about the curve balls life throws us just when we’re ready to begin realising our dreams. It’s about living the better or for worse and richer and poorer thing and it’s about coming out the other side. It’s about family, friends, second, third and even fourth chances for a happy ever after. Mostly though, it’s about love.

The setting…

Happy Ever After is set mostly on Sydney’s north shore. We also visit Queenstown and the Milford Track – in the rain when the mountains look like they’re crying silvery streams of tears.

A starring role goes to my favourite tree in Sydney’s Botanical Gardens. It’s the Moreton Bay Fig that sits above the Opera House. From here you can see across to Fort Denison. I’ve eaten many a sandwich under the shade of that tree.

Where did the idea come from?

I was listening to some of my old protest style music from the mid 80’s while I was cooking one Saturday afternoon– songs by Goanna and Shane Howard, Redgum and Midnight Oil.  The music took me back to my first year at uni. Although I wasn’t involved in student politics, there was a rumour going around that Midnight Oil might be playing at the end of the annual Hiroshima Day march. So I marched…well, sort of. To be honest, it started off as a lark but got a tad boring and I bailed out about halfway down George Street.

Not that it mattered – Midnight Oil weren’t there. They were touring the US at the time. I got to see them later that year at a Wilderness Society concert for the Daintree Rainforest.

Of course, these days rumours like that couldn’t get properly started, but back then we didn’t have social media, the internet or mobile phones. Back then it was harder to stay in touch if you fell out of it. I had fun having Kate find coins and a pay phone to call and let her parents know she’d be home late.

Anyways, it started with the music and, just a week later Happy Ever After became my 2017 NanoWrimo project.

Happy Ever After will be published later this year. Sign up to my newsletter for publication dates and pre-order deals.

 

 

Happy Ever After – The Update

Lilacs at Chateauneuf
Lilacs at Chateauneuf
Lilacs

I realised this morning as I was drafting my post for tomorrow’s Lovin’ Life linky that I’d neglected to write anything about, well, writing, in months. I’ve completely fallen out of the habit of posting each Wednesday about something book or publishing related – and the last monthly newsletter I sent out was back in (gulp) October last year.

Sure, I was on holidays for a few weeks from the middle of April, and before that, I had some freelance astro deadlines, but since I’ve been back from France, I’ve had no such excuse. Other than the day job, of course.

Speaking of France, I’ve come back with a few ideas for new stories. A house, a garden, a village, a cake – even some characters have popped into my head. There’s still a lot of thinking to be done though before I even start drafting The Lilac Queen. Yes, I have a title. I suspect that I’ve found my NanoWrimo project for this November.

That’s more than I can say about my current novel. I’m yet to decide on a definitive title. I called it Happy Ever After because I intended to talk about what happens after most romance novels finish. I wanted to deal with what happens after the happy ever after and whether one is all we get. Sure it’s a love story, but it’s also about love – and how that changes and is challenged. To that end, the title works.

My husband and daughter, however, thought that it sounded clichéd.

Then I was listening to the playlist I’d put together for the book, and there was a line in an Abba song – Dance (While The Music Still Goes On) – that resonated with one of the pivotal scenes.  The experts that are my family agreed that One More Dance was the perfect title and continues my tradition of using pop music lyrics in my titles.

I love it – but it doesn’t feel right either.

Then my editor’s structural notes came back, and she also said that she felt Happy Ever After worked with the content. I’m still undecided, but the more I think about it, the more I think that she’s right.

Speaking of the structural notes, aside from moving a few chapters here and there and adding a couple of new scenes, I’ve ripped through the rewrite in three weeks. It’s not due to be sent back to my editor until July.

I’ll use the time in between then to deal with the cover. I’ll also be picking up the second book in my Be Careful What You Wish For series. The first – I Want You Bank– is sitting there with the cover done and ready to be formatted and published as soon as the second is in copy edit. I’m due to have the draft of this to my editor for a read through in July as well.

It’s all a bit of a juggle, but I wouldn’t have it any other way.

Finally, I’ll be re-launching my newsletter at the end of this week and will be sending it out monthly. Truly. If you want to catch up with what’s going on, be the first to know when my next happy ending is due to hit the virtual bookshelves, be updated with any promos and maybe pick up a recipe or two, you can sign up here.

Next week: A sneak peek into Happy Ever After

When your office is a coffee shop…

I’m writing this post outdoors. I’m at one of my favourite coffee spots in Buderim on Queensland’s Sunshine Coast and my view (see the pic above) from where I sit goes across a lot of green to the coast. One of my other fave spots to write is at Mooloolaba Surf Club – with the ocean right there in front of me. I know how lucky I am.

Because I work from home for the day job I tend to do most of my creative work away from home – it helps my brain separate the two very different types of work so that I can jump straight from corporate into creating. That means I spend a lot of time in coffee shops and cafes.

There are, however, some unwritten rules around working in coffee shops that you should follow if you don’t want to wear out your welcome.

1.Don’t sit there and drink the free water. I have a general rule of a coffee (or whatever) at least every hour.

2. Try and avoid the rush times. I tend to avoid cafes that I know have the Mum rush straight after school drop-offs and usually also steer clear of the busy breakfast and lunch rushes. This is especially the case on weekends when many places here on the coast do brunch. And yes, most of my writing work happens on the weekend.

3. If you are there at mealtime, order something to eat – especially if it’s a popular café. Otherwise, you’re depriving the owner of being able to fill your seat with a paying customer.

4. Never spread out across a big table. If there is a counter, I tend to use that or will select a table for two. I also try and sit out of the way of general traffic.

5. I try not to take long phone calls when I’m working in someone else’s space. If you can’t avoid the call, keep your voice down. Oh, and pop your phone on silent – even if, like me, you’re secretly a tad proud of your personalised ringtones.

6. Don’t sing along to the music – even if you do so at home (although every so often I do find my shoulders bopping up and down). Also even if the music being played is not to your taste, resist the urge to ask the owner to change their playlist or station. If you don’t like it, then find somewhere else to work.

7. If you’re there to work, don’t take your kids – or your animals – as you won’t be able to focus on keeping a proper eye on them. There is, of course, an exception for those exceedingly good dogs that are content to lie still under your feet – but only in dog-friendly cafes…

8. Don’t complain or do the loud heavy sighing and tsk tsk thing if other people – who aren’t there to work – distract you. If you don’t like a busy cafe or loud voices or noisy children, find somewhere else that’s quieter. Or put your earbuds in and listen to music. Your choice.

9. Keep an eye on what can be seen on your screen – especially if there are children around. Also be careful of audio files on social media.

10. Don’t abuse the free wi-fi. Just don’t. And, if things get busy and you’ve been there for a while, it’s probably time for you to vacate your spot to allow someone else to enjoy it.

11.  These days plenty of people find their favourite coffee shop via Instagram, so show a little social media love back to your coffee shop with a post or two.

It’s Lovin’ Life Linky time…

It’s Thursday, so it’s time to look for our happy and share it about a bit. The Lovin’ Life Linky is brought to you by Team Lovin’ Life: Deep Fried Fruit, DebbishSeize the Day ProjectWrite of the Middle50 Shades of Age,  and, of course, me. I’m on holiday at the moment, so apologies if I don’t get around to responding to comments.

Happy Ever After Week 10

One of the things that I’d decided to do this year was to try and work smarter. The key to that was batching – especially in regards to my astro site, the readers of which are hungry for new content.

What I’ve taken to doing is setting aside the first Friday afternoon in the month and getting all the content written for that month – short daily forecasts where there’s something interesting happening in the sky, and slightly longer do it yourself posts for sign changes, full moons, new moons etc.

So, that was last Friday. Then I remembered that I had a deadline on Monday for some (paid) daily forecasts that I’d committed to writing. So I sat down on Saturday and what should have taken me a couple of hours – 2.5 max – took me all day. Those 50-word forecasts were so painful to write this time! I know my stuff (she says without blushing) and these normally just flow, but not this weekend.

By the time I was done I felt as though I’d run the mental equivalent of a marathon. Why was it so hard? I have no idea. I suspect that it’s partly because I wanted to get back to the novel, partly because I’d had such a productive writing day the day before (3000+ words on the novel in the morning and a month worth of blog posts in the afternoon), partly because it had been a busy week in the partition job, partly because my back was killing me, and mostly because I just wasn’t in the mood.

That’s the thing with this gig though – you can’t just say ‘I’m sorry, I’m just not feeling it today’ and faff about. The bum has to be planted on the seat and the words have to be written by the date you said they’d be written – especially when you’re being paid to write them.

Anyways, I have half a day out of the partition job today, next week’s business trip has been cancelled, and both the novel and a guest post for a friend are on the agenda for this afternoon. First, though, it’s a run out to the airport – Ms T is off to Sydney to visit my parents and catch up with some friends.

Until next week…

 

Happy Ever After – Week 9

I’m not long back from my morning walk. The surf has been spectacular over the last couple of days. It’s because of the Super Moon bringing super high tides, and a tropical low off somewhere in the Coral Sea.

I could have stayed down there and watched it for hours. Plenty were. I don’t think I’ve seen so many people (outside of whale season) just standing and watching the ocean – or quite as many surfers in the water at one time. There is, however, work to be done. And, as I have to log on later this afternoon into a teleconference for the partition job, a limited number of hours to do it in.

So, progress on the novel. I’m nearly done – with the first draft anyway. A couple of chapters will have it finished – hopefully by the weekend. I’ll be going straight into re-write mode with this – it has an appointment with my editor mid-March.

I also pulled out I Want You Back over the weekend and did another proof-read. It feels as though I’m missing something, but I don’t know what. Perhaps it’s because I intended releasing this as part of a three-book mini-series that I’ve managed to interrupt with Happy Ever After, I don’t know. At just 73,000 words it’s also much smaller than anything I’ve written previously – again because I intended it to be the first in a three-book mini-series. It’s not much longer than a genre romance. At that length, there’s very little room for sub-plots.

Anyways, I’ll write the blurb this week and send it off for formatting, but I’m still undecided as to whether I release as a stand-alone. The alternative is waiting until I’ve completed Tiff and Alice’s stories. I’ll need to think about that, but if anyone has ideas, please let me know!

Until next week…

 

Happy Ever After – Week 7

Ok, I know that it’s not really week 7 – it’s more like week 9 or maybe week 10…but that’s just too confusing for my poor fried brain, so week 7 it is. I also need to apologise for not getting this out earlier, but due to unforeseen circumstances – ie I needed to work in the partition job today – it is what it is.

Ok, where am I up to?

On the writing front, I had to skip a couple of scenes. Why? Because I was sitting in a coffee shop on Mooloolaba Esplanade just after 6 am the other day rubbing tears from my eyes. And that’s just not done when the sun is shining and the sky is blue and the surf is dumping and it’s still school holidays.

All I can say is that I hope my readers have the same reaction when they read that scene…or, more correctly, those scenes. Anyways, I skipped some scenes to something I was more in the mood to write in public.

I’m pretty sure that I know how it’s going to end now – which is good given that I’m 60 odd thousand words into the first draft.

I’m aiming to finish this first draft now by the end of January. I’m booked in with my editor for a first read in the middle of March, so that should be plenty of time to do a second draft.

We’ve decided to do the structural work in two steps again. We did it this way for Wish You Were Here and I Want You Back and it seems to work for me. Essentially my editor does a read through and lets me know what’s working and what isn’t. I go back and re-write it and then send it through for a full structural edit.

That extra pass with her suggestions seems to make the full structural edit much easier. It also works for me given that I draft relatively quickly and by the seat of my pants – hence the term pantser. I often don’t have a good idea of my characters and their motivations – or the way that the story is headed – until I’m well into the second half. As a result, this tends to also be a cost-effective alternative for me – but only because I really take her comments and suggestions on board. Having said that, it wouldn’t work for everyone.

I’ve already booked in the first structural read for my next book, so absolutely have an incentive to get moving on this one. I’m still loving the story and am really attached to my characters so would be perfectly happy to spend even more time with them. But, I’ve set a deadline, so will need to bid them farewell possibly before I’m ready to.

Anyways, that’s your update…until next week when hopefully I’ve taken some cement and hardened the f$%^ up and finished writing those tear-inducing scenes…

Self-care and resistance training…

At the best gym in the world

This post was supposed to be about why I hate the gym (and why I’m going anyway), but I’ve since decided that it’s actually about self-care – self-care in terms of really looking after yourself. The self-care that’s often overlooked in the name of self-indulgence.

It’s a concept that has kept coming up of late. Debbish referred to an article she’d read in this post late last year, and since then that same article has kept appearing in my feeds.

Have a read of the article – it rang heaps of bells for me. The key message I took away is that true self-care often involves doing the thing that you least want to do:

Sometimes actual self-care, “has very little to do with “treating yourself” and a whole lot to do with parenting yourself and making choices for your long-term wellness.”

It’s about putting in place those structures that mean you don’t need to escape your life as often as you might need to now. It doesn’t mean that every so often you don’t need to take time out or treat yourself, but rather that you don’t need to do it as often – or at the long-term expense of your health or goals.

I haven’t always disliked the gym…

I used to be quite the addict. You name a class, I’ve done it. I even used to double up – a pump followed by a step or combat…or vice versa. I can still listen to certain songs and will automatically know the steps from the old body step track or the rhythm of the pump track.

I stopped in my early 40s when a combination of injuries, weight gain, work travel, weight gain, work stress, weight gain, and chronic back pain took me away from the routine of classes. Actually, the chronic back pain started after I stopped – and stopped me from starting again.

I still moved. I walked and spent endless boring hours before work on the treadmill and cross trainer. The only time I had to exercise was before work and I decided that if I had to get to the gym by 5 am, I certainly wasn’t going to get up at 4.30 am to do something I disliked before heading to a job I disliked as well.  So, I ignored resistance training – even though I knew that I shouldn’t – and my pain got worse.

As we get older we need to do more resistance training.

Cardio is important, but there’s also that business about bone strength and maintaining muscle mass and how metabolism slows when muscles lose their mass. Yep, it’s technical and it makes my eyes glaze over too.

Aside from those reasons, I personally need to do resistance training to support a wonky back that’s always been wonky but is now more so as a result of too many years of doing too little to help it and too much to hurt it.

While I’m in substantially less pain than I was in Sydney, my spine has structural issues that need to be managed. It’s curved in a couple of places and I’m missing a few ribs and a couple of half vertebrates.  There’s also a couple of healed cracks in there from horse falls…don’t ask.

It’s something I’ve dealt with my whole life and managed relatively successfully until my early 40s – which was, you guessed it when I stopped swimming and resistance training…and when I started putting on (rather than lifting) serious weight.

They say that the best exercise for you is the one that you love…

That’s absolutely true. Regular movement is what’s important.  The problem is, I’ve spent the last 7-8 years doing only the exercise that I enjoy and ignoring what I know will be good for me.

While walking does my mind and my body a heap of good, I know that while it helps, it’s no longer enough on its own to keep my back strong.

That’s why even though I don’t enjoy it, in the interests of self-care, I’m adding resistance training back into my regular routine. I’m continuing to walk in the mornings – that’s non-negotiable – but I’m committing to the gym at lunchtime on at least two of the days I’m doing the corporate gig.

It doesn’t mean I have to like it, but I’m going to try and learn to enjoy it. I have a great playlist that I turn up very loud, and I’m just getting on with it. It’s a tough love thing and, while my mind might rebel today, my body needs it for tomorrow.

It’s Lovin’ Life Linky time…

It’s Thursday, so it’s time to look for our happy and share it about a bit. The Lovin’ Life Linky is brought to you by Team Lovin’ Life: Deep Fried Fruit, DebbishSeize the Day ProjectWrite of the Middle50 Shades of Age,  and, of course, me.

2018: The Creative Goals

I fell sadly behind on my writing goals last year. I’d planned to publish another two novels and also two astro ebooks – and sell loads of them – and it just didn’t happen.

I drew up my production schedule and, because I didn’t pin it anywhere, promptly forgot about it. I told you the other day how my attention to detail and focus is a tad like Dory’s didn’t I?

That doesn’t, however, mean that 2017 was a lost cause…

What I wrote in 2017

I wrote most of the first draft of I Want You Back – about 60,000 words worth – before ditching the lot and starting again at the end of April. The story just wasn’t working. You can read the post here.

I’ve instead split it into three novels. I’m calling it the Careful What You Wish For mini-series. I Want You Back is the first, then I’ll do Tiff’s story and tie everything up with Alice – completely wrapping up what I started with Baby, It’s You.

That essentially put me about four months behind schedule and I finally completed I Want You Back towards the end of last year. It’s been re-worked, edited, copy-edited and proofread. All it needs is a blurb and some formatting. Don’t ask me why I haven’t released it yet because I wouldn’t be able to give you an honest answer – and that’s mainly because I don’t know myself.

While I was figuring out the story I also wrote a good chunk of Tiff’s book and a few chapters of Alice’s.

Finally, on the novel front, I used nanowrimo to write the first 60,000 words in something new and more grown-up. It has the working title Happy Ever After, but I daresay that will change. If you’ve ever wondered about the trials and tribulations of writing and publishing a novel, I’m blogging it weekly…well, there was a break for Christmas and I’ll be back with an update next week. You can find all the old posts here.

In addition:

  • Between this site, and anyways and the astro site, I wrote over 350 blog posts.
  • I wrote a 3000-word feature article for Wellbeing Astrology on mid-life transits and,
  • I spent most of April and some of May writing 2018 horoscopes for the astro diaries I contribute to.

That’s a lot of words.

What’s in store for this year?

  • Release I Want You Back on all the normal platforms
  • Complete and publish Happy Ever After – or whatever it ends up being called
  • Complete and publish the Tiff book
  • First draft the Alice book
  • I’ve set aside November for nanowrimo and the first in a cozy mystery series I’ve been wanting to write for ages – The Rambling Rose Mysteries. It will be set in Queenstown and brings back Max and Richie from Wish You Were Here – as well as a whole heap of other characters.
  • I’ll also finally package up blog content from the astro site and pop it into a series of ebooks
  • I’ve built in 3 weeks in April and May where I won’t be doing any writing at all. I’m off to France with my husband to visit a friend and have a mosey about…maybe for more ideas? This will be the first decent stretch of time I’ve taken with no writing commitments in I can’t remember how long.

Because I can’t help myself I’ve mapped it into a project plan of sorts. This year I’m printing it out and pinning it where I can’t miss it.

Naturally, dates etc will be dependent on my editor’s and cover designer’s availability, but I tend to hit a certain percentage of a target, so I might as well make the target a big hairy-arsed one!

What about you? Do you set writing or creative targets for the year ahead?

2018 – The Wellness Goals

In line with my word of the year heart, my wellness goals this year are aimed at heart health – improving it, healing it, making it sing:

  • Healthy body
  • Healthy mind
  • Healthy relationships

As a result of some extreme and sustained stress and anxiety in 2015/2016, I experienced high blood pressure – at one point dangerously high blood pressure. I’m an asthmatic and the medication I was placed on reduced my heartbeat to a level where I literally couldn’t breathe. Instead of feeling as though my heart was beating out of my chest, I felt as though my lungs were carrying a lead weight. My fitness disappeared overnight and climbing even a short flight of stairs left me breathless.

Although the doctor (eventually) changed my medication, I’m not on any at the moment and a pharmaceutical fix is absolutely not a long-term solution for me. Although our lifestyle has changed over the past 12 months, there’s no doubt that my weight is continuing to place stress on my heart.

This year is about healing both the physical and emotional hurts I’ve inflicted on that poor organ over the last few years. In short, I need to lighten up – in mind, body and spirit.

Healthy Body

1.Alcohol

Ok, I drink too much alcohol. My one glass a night has crept up to ½ a bottle a night – and more on weekends. It started as a way of managing the anxiety of my job and the crap storm that was happening elsewhere in 2015/2016. It was my way of winding down and numbing the events of the day – yes, my job back then really was that stressful.

Even after I left that job in July 2016, there was other stuff happening, long commutes, and…you don’t need the details. Suffice to say, I continued to self-medicate and de-sensitise.

These days that’s pretty much going straight to my belly with no nutritional value at all. I don’t intend giving it up completely, and would like to say I’d go alcohol-free during the work week, but in the interests of being nice to myself, will limit my midweek drinks to one glass of red a night – and not one that looks like this!

2. Water

At the other end of the spectrum, I’m slack on my water consumption. This is a problem as my body is one of those that tends to hold onto water. In the summer or on long flights that means my ankles become cankles by the end of the day. Then I spend all night back and forth from the loo to pee it all out again. Too much information?

My heart needs more water to do its job properly, so more water is what I’ll give it.

3. Nutrition

Generally speaking, we eat well. We eat and cook seasonally using fresh ingredients. I gave up sugar (including hidden sugars) a number of years ago – with the notable exception of the above-mentioned alcohol – but my portion sizes are too large (remember what I said in my word post about boundaries?) and although I never eat after dinner, I tend to snack in the late afternoon. This really is a mindfulness thing, but the changes I intend to bring into 2018 are:

  • Smaller portions
  • Meatless Mondays
  • No snacking
  • Reduce wheat and gluten – good sourdough can be my once a week treat

4. Exercise

 

I’ve fallen off the daily walk wagon in the last couple of weeks, but up till then was walking 5 km most weekday mornings.

As for my gym membership? I haven’t set foot in the place since November, so strength training simply hasn’t happened and everything is very floppy. Sadly, the opposite is true of my joints. I used to pride myself on my flexibility, but that’s non-existent these days.

In the interests of doing things that make my heart sing rather than groan:

  • I’ll re-commence my morning walks, but add in a longer one once a week. I’d like to set myself some sort of challenge to work towards, but am not there yet.
  • I’m getting back into the pool. I swam most of my life – until a boxing-related shoulder injury some years ago. It’s time to get wet again.
  • Although I hate it with an absolute passion, I do need to get to the gym and do some strength work.
  • Yoga. I spend a lot of time sitting on my bum, so need both my body and my mind stretched.

Healthy Mind

 

I still struggle with anxiety – those moments that consume my brain with worry and make my heart race, especially at night. As a result, my sleep patterns are less than ideal – alcohol helps me get to sleep, but it also leads to disturbed sleep.

I have to find ways of coping and switching off that don’t involve alcohol. I also need to learn how to let go of the things I can’t control – lighten the load my brain copes with. I spend way too much time worrying about what other people think and trying to control that.

These tactics should help soothe my mind:

  • Morning walks help me deal with the corporate gig and get my day off to a good start, and are integral to my mental health. Walking beside the ocean soothes my mind and makes my heart sing. In addition this year:
  • Swimming along a black line has always been an active meditation for me. It’s the main reason I’m hitting the pool this year.
  • I’m giving meditation a whirl and also recommencing a yoga practice after many years of absence. I’m starting with just 10 minutes a day…surely that’s achievable?

Healthy Relationships

This year marks 29 years that hubby and I have been together, and 24 years married. It’s easy to take each other for granted over that period of time. In a busy life, one on one time takes a back-seat.

In view of that, I’m suggesting we have regular beach walks together – it will help his heart too! – and a date night (or lunch) once a month.

While the three of us eat our evening meal together at the dining table with no telly, I’ll be reinstating the Saturday night specials – where I prepare a more elaborate or special dinner with music, candles and proper table settings. It’s something that we used to always do but has slipped over the years.

Ok, those are the goals…I’m joining with a group of bloggers to check-in monthly in a Wellness Wednesday style post. Wish me luck!

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2018 – The Business Plan

Here at The Hungry Writer, my business partner (Kali, Adventure Spaniel) and I have been busy doing some future planning.

We’ve been brainstorming, whiteboarding and thought balling. We’ve tossed around ideas, set some blue sky targets, taken a helicopter view of the situation and gone for a stroll through the blame garden. We’ve confronted the variables of our economic landscape and recalibrated our thinking in terms of our client base moving forward. We’ve looked to reposition our offerings in line with the goals underpinning our mission statement and with a view to nurturing and cherishing our ongoing commitment to excellence at every level. Outcome focus as a means of achieving positive deliverables within a realizable factual matrix. We’ve drawn a line in the sand and we have some clear visions regarding future-proofing the company and generating passive income.

Kali in planning mode

What does this mean? I poured a wine and started to write some stuff down. Kali alternated between snoring and wagging her tail encouragingly. By the time I finished my wine, I had a business plan for 2018.

Vision Statement

To be a financially successful independent author.

3-year strategy for focused growth

  • Increase product offering
  • Increase independent income to day job levels
  • Do more speaking at conferences and workshops

5-year strategy for focused growth

  • Continue to increase product offering
  • Increase independent income to mid-six figures
  • Be known as a successful writer

Values – my WHY

Success, for me, is defined as living (or being) the following values:

Freedom

  • The financial freedom to travel, explore and create
  • The professional freedom to choose and pursue my projects

Independence

  • The financial independence to build my own income and success
  • The professional independence to work with teams of my choice

Make a difference

  • Fiction: To be known as an author whose books provide a happy ending and whose stories make a bad day feel better
  • Astrology: To provide readers with the tools to expand their potential and increase their good day ratios

The Challenges

  • I have good traffic and social media presence on the astro site – am currently ranked in the top 50 astrology sites – but have no product to sell.
  • I have products to sell as The Hungry Writer but have limited traffic to the site and limited awareness of my books. It surprised me recently when regular visitors to my page via the weekly links were unaware that I’m an author.
  • I work 3-3.5 days a week in a corporate gig, so time to create needs to be tightly structured.

My Priorities: 2018 in focus

Double the number of products offered for sale.

Currently, I have 7 products for sale:

  • Baby, It’s You (Amazon)
  • Baby, It’s You (ibooks)
  • Big Girls Don’t Cry (Amazon)
  • Big Girls Don’t Cry (ibooks)
  • Wish You Were Here (Amazon)
  • Wish You Were Here (ibooks)
  • Wish You Were Here (Ingram Sparks print on demand)

In 2018 I’ll:

  • Release I Want You Back on all platforms
  • Release (working title) Happy Ever After on all platforms
  • Package and release six astro ebooks for sale on Amazon.

Double business income year on year and keep an eye on the numbers

Despite fiction being responsible for over 80% of my cost base, it accounts for just over 22% of my writing income – the remainder comes from freelance astrology commissions. This needs to begin to even out.

Just as I monitor the numbers on the websites, I have to take my head out of my own arse and do the same with book sales. Monthly.

Work smarter

  • Traffic on both sites responds to new content (see graphs below), but this is time-consuming to produce, so I need to be smarter and more focused on my content offerings
  • Repackage where possible (astro posts)
  • Develop a calendar for blog posts and batch post and schedule in advance once a week to maximise time I can spend creating content that will be income producing in the future

Increase email list- both astro and fiction lists

  • Develop a schedule for newsletters – and stick to it
  • Develop a “lead magnet” for each brand to grow mailing lists

Increase general brand awareness

  • Draft list of potential speaking topics and begin actively seek out opportunities
  • Develop press releases for all new fiction
  • Begin developing networks in Sunshine Coast and Brisbane
  • Increase traffic to The Hungry Writer – target is 40,000 views in 2018. It was just on 30,000 in 2017.

  • Increase traffic to Jo Tracey Astrology to 500,000 views (it was just over 400,000 in 2017)

Checking in…

I’ll check in on progress on a quarterly basis – sort of like my own mini CEO roadshow.

What about you? If you’re an author (indie or traditional), have you planned how you’ll grow your author business this year? What’s your ‘why’?